Rose Gold

Vitality Plus / Smart Ring

A smaller wearable.
A fuller view of your day.

Explore sleep, activity and supported everyday indicators through the BBG Vitality app, in a compact ring designed around your routine.

  • Rose Gold, Titanium Silver and Black Titanium finishes
  • Titanium-alloy design, with UK design heritage
  • Connect with the BBG Vitality app and explore eligible BBG Plus rewards

Choose your checkout currency. Review the final price and available delivery options before you pay.

2mmSlim profile
2–3gWeight range
Up to 7 daysBattery life, depending on use
Water resistantSee care & warranty guidance
Considered from every angle

Technology you can wear.
A style that feels like you.

Designed in the UK, Vitality Plus pairs a minimal silhouette with a titanium-alloy body. A 2mm profile and listed 2–3g weight keep the design light and unobtrusive.

Choose Rose Gold, Titanium Silver or Black Titanium. Find the size that feels comfortable for work, movement and rest.

Find your ring size
Vitality Plus smart ring in Rose Gold
Rose Gold
Vitality Plus smart ring in Titanium Silver
Titanium Silver
Vitality Plus smart ring in Black Titanium
Black Titanium
A woman resting while wearing a Vitality Plus ring
Make room for rest.
Sleep, rest & recovery

The quieter hours.
A fuller picture.

Keep your evening routine in view with supported sleep and rest information in BBG Vitality. Look back at patterns across your nights and the information available after syncing.

Sleep & breathing patterns
Explore the sleep and breathing-related information supported by your ring and app version.
Skin-temperature trends
View available temperature information alongside your rest and daily routine.
Recovery & daily rhythm
Use the app’s supported wellbeing insights to reflect on the balance between activity and rest.
Movement, in your own way

From everyday steps
to your next workout.

Follow steps, calories and activity history, then explore the workout modes available in BBG Vitality. Bring your daily movement and exercise information together in the app.

  • 01

    See your activity

    Review supported movement and energy-use information from your routine.

  • 02

    Explore your workouts

    Use supported sports modes and review the exercise information available after syncing.

  • 03

    Put fitness in context

    Explore the app’s available VO₂Max estimate and recovery-related insights.

Explore the BBG Vitality app
BBG VITALITYA view of your day.
In the palm of your hand.
Official BBG Vitality app activity and sports screen
Get to know your everyday

Small details.
A more connected picture.

Explore the indicators supported by your ring model and installed app. Choose the views that help you follow your own routine.

  • Heart-rate information

    View the heart-rate information available in your app alongside your activity and rest patterns.

  • SpO₂ indicators

    Explore the supported blood-oxygen indicator as part of your everyday wellbeing information.

  • Stress & relaxation

    Discover supported stress-related information and breathing or relaxation experiences in the app.

  • Physiological-cycle tracking

    Keep supported cycle information alongside your wider routine in the app.

  • VO₂Max estimate

    Review the fitness estimate shown in the participating app experience.

  • AI insights

    Explore available app insights that help put your supported daily information in context.

Two adults enjoying a walk together outdoors
A little encouragement goes a long way.
A routine that stays with you

One small ring.
More ways to connect.

Pair once. Reopen to sync.

Charge your ring, enable Bluetooth and complete setup in BBG Vitality. Keep the ring nearby and reopen the app to transfer supported information.

Follow the setup guide

Share a little encouragement.

Explore supported family-sharing options. Review the app’s privacy controls and decide what you choose to share.

Discover eligible rewards.

Learn how qualifying programme activity can connect with Energy Points and available BBG Plus rewards.

Explore BBG Plus rewards
Designed for your everyday

A little care.
A clearer start.

Up to7 days

Battery life depends on use and enabled features.

The published ring specification lists 5 ATM water resistance. Follow the care instructions for your exact model and review the limited warranty before water exposure.

How long does the ring battery last?

Vitality Plus is listed with up to 7 days of battery life. The time between charges depends on your use and enabled features. Charge the ring before pairing and follow the care instructions supplied with your model.

Can I wear Vitality Plus during the day and at night?

The lightweight design is intended for everyday wear, including rest. Choose a comfortable fit and follow the care guidance for your ring and the activity you plan to do.

What does the listed 5 ATM water resistance mean for everyday care?

The published Vitality Plus specification lists 5 ATM water resistance. Follow the instructions for your exact model: this is not an unrestricted swimming or immersion guarantee. The limited warranty excludes liquid damage. Avoid hot or soapy water, solvents, high-velocity water and prolonged immersion.

How does the ring sync with my phone?

Install BBG Vitality, charge the ring and enable Bluetooth. Sign in and complete the pairing steps with your ring nearby. After pairing, reopen the app with Bluetooth enabled to transfer supported information. The setup guide shows the steps and current official app links.

Can I share information with my family?

Vitality Plus supports family-sharing options in the app. Review the sharing features and privacy controls available in your installed app, and choose whether to participate.

Which app is used for rewards?

BBG Vitality supports the ring and its activity and wellbeing information. BBG Plus is the separate programme and rewards app. Qualifying activity, membership and redemption eligibility follow the participating programme.

Find your fit

A considered fit.
For your everyday.

Compare the listed ring sizes and diameters. Our team can help you explore the options before you choose.

Vitality Plus smart ring in rose gold
VITALITY PLUSRose Gold
Vitality Plus size guide
Ring sizeListed diameter
616.5 mm
717.4 mm
818.2 mm
919.0 mm
1019.9 mm
1120.7 mm
1221.5 mm
1322.1 mm
1423.1 mm

Confirm your selected size and availability when ordering.

A little help choosing?

Start a conversation about your ring and fit.

A more considered everyday

Find your kind of vitality.

Smart wearables, thoughtful nutrition and a little more possibility.

Explore the collection
Vitality Plus Smart RingThree finishes · sleep, activity & wellbeingMetabolix ShakePlant-based nutritionBiome ProFibre beverageiREVIVE Formula No5Botanical beverageWellness BandOwn-brand wearableBBG Vitality AppDownload, pairing and daily insightsBBG Plus RewardsEnergy Points, membership and redemptionSetup & SupportRing setup, returns and careWarranty & care12-month ring hardware warrantyInternational officesSeven countries and contact channelsOur storyAbout BBG Vitality